SENS eRecycling celebrated its 30th anniversary in 2020. Since the COVID-19 pandemic suddenly made it impossible to hold face-to-face events in the spring of 2020, SUAN took advantage of the situation and developed «SENS City» - an interactive tour of Switzerland. SENS eRecycling takes its followers and partners on a journey through the Swiss eRecycling system, visiting collection points and recyclers and providing a unique insight into the development of the Swiss circular economy. The design impresses with playful key visuals and strong branding. The campaign was launched on various digital channels and accompanied by a competition throughout. The numbers speak for themselves. With more than 24 million impressions over 70,000 likes, the awareness of the SENS foundation was successfully increased in the anniversary year.
Using interactive visuals, the website takes visitors on a journey through Switzerland. It is also the content hub for all communication measures in the anniversary year. In addition to a newsfeed that shows the social media activities, exciting facts about eRecycling in Switzerland can be found here. In terms of design, the website impresses with targeted microanimations and a playful approach to the design elements.
SENS' social media channels form the core of the campaign. These have been increasingly played out over the past few years to create a strong community. It is thanks to this community that the campaign has performed so well for a very focused topic. The community building was coordinated together with the partner agency Dreifive in Zurich. The moving image scenes and the image films were created by filmmaker Till Gmürr from Lucerne.
The numbers speak for themselves: over 24 million impressions, over 70,000 likes, more than 35,000 contest participants and over 50,000 visitors to the campaign website.