Perrig AG.
Corporate identity for the trust company.
Perrig AG serves companies in all fiduciary matters focussing on start-ups, nursing homes and SMEs. The family-owned company stays up to date by continuously training its employees and integrating the latest digital tools. “We are a young company with a longstanding tradition.” To ensure that their visual appearance and website also keep up with this principle, Perrig commissioned Suan to redesign their corporate identity.
The new branding refers to the Perrig family crest, integrated in the old brand. The most distinctive element from the coat of arms, the four circles, finds a place in the logo and thus creates a bridge between the new, contemporary design and the old emblem.
Services
Branding
Brand strategy
Corporate design
Web design
Signage
Logo
Design elements and color concept
Font
Icon concept
Imagery
The family atmosphere at Perrig AG is conveyed through the imagery. Authentic situations such as breaks and get-togethers in the immediate vicinity of the office show the cooperation and the family-friendly working environment. Customers are advised in a friendly manner but with sound know-how – trust is the basis. The employees present themselves professionally but approachably in the headshots.
Web design
Right at the start, the structure of Perrig AG’s new website shows the company’s three customer segments as well as its three main services: Fiduciary Consulting, Digital Accounting and Classic Accounting. Perrig is presented sympathetically using the new imagery. By implementing the color scheme and the reduced design elements, the website appears clear and uncluttered.