OCC Assekuradeur.
Rebranding for the insurance expert.
OCC is the biggest expert for the coverage of classic vehicles in the DACH region. With specialized insurance solutions and a history of over 30 years, OCC is an important part of the German-speaking classic car scene. In the course of a group-wide digitalization, Suan was commissioned with the conception of the brand strategy as well as the redesign of the visual appearance of OCC and the associated DOC, the German Oldtimer Club, and all touchpoints.
The corporate design takes up typical elements from the classic car scene. The rich colours combined with clear lines and clean typography create a design that not only makes OCC stand out from the uniformity of the insurance providers, but also makes a statement in the classic car scene. To put it in a nutshell: Genuinely OCC!
Services
Brand strategy
Branding
Stationery
Corporate design
Brand experience
Web design
Awards*
Logo
Color concept
Font
Button concept
Brand strategy
In a joint workshop Suan and OCC developed the brand values and defined the target groups. These values lay the foundation for the design and the approach of the audience. An understanding of the brand and company cornerstones, generated collectively with all participants, contributes to the common vision – and thus to the collaborative implementation of the brand strategy in the company. The enthusiastic employees now wear T-shirts with the buttons “Team” or “Echt OCC”, and the new claim “Wir versichern Klassiker” sums up the USP.
“As a part of the classic car scene, your safety and the value of your classic vehicle is close to our heart.”
Corporate design
The brand strategy was transformed into a consistent but vivid corporate design. The color concept responds to the delightful aesthetics of classic cars: From Aston aqua to Opel orange, the rich colors give the design a slight retro touch. This mood is supported by other elements from the vintage car scene, such as the rally buttons. The buttons are used throughout the design as information carriers and appear on all media in print and online. To this we combine a memorable serif font that is used consistently for headlines.
Media
Not only business papers and layout concept were renewed: An abundance of media complete the corporate design of OCC Assekuradeur – from brochures to exhibition stand and lettering. Numerous giveaways such as buttons, stickers and sew-on badges convey the joy of classic cars.
Imagery
The visual world is no longer limited to depicting vehicles, but now shows emotions, people, real characters. In a documentary manner, real scenes are recorded at rallies and the target group is brought into focus. For practical reasons, the one or other stock photo is combined with them: Here, an image guideline guarantees the selection of photos and films that match the branding. Hard contrasts, special colorfulness and a slightly reduced saturation define the pictures as a series.
Web design
On one hand, the structure of OCC’s website has been greatly simplified, and on the other hand, the website has been enhanced with the latest digital features, such as a new application section that allows you to take out a vehicle insurance policy online. The design also breaks new ground: The user is picked up with emotional stories and gets an overview of the four main pages first, which are separated from each other by color.