OCC is the biggest expert for the coverage of classic vehicles in the DACH region. With specialized insurance solutions and a history of over 30 years, OCC is an important part of the German-speaking classic car scene. In the course of a group-wide digitalization, Suan was commissioned with the conception of the brand strategy as well as the redesign of the visual appearance of OCC and the associated DOC, the German Oldtimer Club, and all touchpoints.
The corporate design takes up typical elements from the classic car scene. The rich colours combined with clear lines and clean typography create a design that not only makes OCC stand out from the uniformity of the insurance providers, but also makes a statement in the classic car scene. To put it in a nutshell: Genuinely OCC!
The brand strategy was transformed into a consistent but vivid corporate design. The color concept responds to the delightful aesthetics of classic cars: From Aston aqua to Opel orange, the rich colors give the design a slight retro touch. This mood is supported by other elements from the vintage car scene, such as the rally buttons. The buttons are used throughout the design as information carriers and appear on all media in print and online. To this we combine a memorable serif font that is used consistently for headlines.
Not only business papers and layout concept were renewed: An abundance of media complete the corporate design of OCC Assekuradeur – from brochures to exhibition stand and lettering. Numerous giveaways such as buttons, stickers and sew-on badges convey the joy of classic cars.
The visual world is no longer limited to depicting vehicles, but now shows emotions, people, real characters. In a documentary manner, real scenes are recorded at rallies and the target group is brought into focus. For practical reasons, the one or other stock photo is combined with them: Here, an image guideline guarantees the selection of photos and films that match the branding. Hard contrasts, special colorfulness and a slightly reduced saturation define the pictures as a series.
On one hand, the structure of OCC’s website has been greatly simplified, and on the other hand, the website has been enhanced with the latest digital features, such as a new application section that allows you to take out a vehicle insurance policy online. The design also breaks new ground: The user is picked up with emotional stories and gets an overview of the four main pages first, which are separated from each other by color.