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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
+41 (0) 61 681 60 09, info@suan.ch, Imprint, Privacy Policy

OCC Assekuradeur.
Rebranding for the insurance expert.

OCC is the biggest expert for the protection of classic vehicles in the DACH region. With specialized insurance solutions and a history of over 30 years, OCC is an important part of the German-speaking classic car scene. In the course of a group-wide digitalization, SUAN was commissioned with the conception of the brand strategy as well as the redesign of the image of OCC and the associated DOC, the German Oldtimer Club, and all touchpoints.

The corporate design incorporates typical elements from the classic car scene. The rich colours combined with clear lines and clean typography create a design that not only makes OCC stand out from the uniformity of the insurance providers, but also makes a statement in the classic car scene. To put it in a nutshell: Real OCC!


Brand strategy
Corporate Design
Web Design







How does a renowned company communicate new values? Together with Rotstift, SUAN sharpened the brand values ​​and revised the brand strategy. On this basis, a branding was created that meets the communication goals and offers a high recognition in both web design and editorial design. Rotstift is the only correctional office of its size with permanent adjudicators. At a photo shoot, the sympathetic experts in and around the premises were brought into the right light and captured the family atmosphere. In logo design, the additional icons previously combined to form the red pencil give way to a very clear, minimal design language. The display font GT Super is made for red pencil and underscores in its function the digital as well as the well-known. The shade of red was refreshed and combined in the communication with two secondary colors - so we created by color and typography alone a corporate design, which helps the traditional company to a new appeal.

"Rotstift is slowly but surely entering the digital world. Part of that is to dress differently every now and then and keep up technically with the times." OCC Assekuradeur

Corporate Design

Die Markenstrategie wurde in ein konsequentes aber lebendiges Corporate Design überführt. Das Farbkonzept geht auf die Freude an der Ästhetik der Oldies ein: Von Astonaqua bis Opelorange verleihen die satten Farben dem Design einen leichten Retrotouch. Diese Stimmung wird unterstützt durch weitere Elemente aus der Oldtimer-Szene wie den Rally-Buttons. Die Buttons werden in der gesamten Gestaltung als Informationsträger verwendet und tauchen auf allen Medien in Print und Online auf. Dazu kombinieren wir eine prägnante Serifenschrift, die durchgehend für Headlines eingesetzt wird.

Die Medien 

Nicht nur Geschäftspapiere und Layoutkonzept wurden erneuert: eine Fülle von Medien komplettieren das Corporate Design der OCC Assekuradeur – von Prospekten über Messestand und Beschriftungen. Zahlreiche Give Aways wie Buttons, Pins und Aufnähbadges vermitteln die Freude an Klassikerfahrzeugen. 

Web Design

Rotstift AG communicates its USPs openly and sympathetically online. On the new website, users will be picked up and told a story using a slot for various statements. The content is clearly structured just by using striking typography and color. For each topic, the right contact person is presented, who can be contacted by clicking. Not only as an additional SEO measure, a typowiki is turned on, which shines with tips and knowledge about spelling and underlines the competence of red pencil.



Rotstift's clear stationery is complemented with postcards and complement cards with statements and articles on spelling and microtypography. To start the communication in the new dress, a haptic, targeted distribution is also planned. In a witty way, attention is drawn to the tragedies of missing punctuation. Thus, Rotstift can again represent the agencies and institutions and once again arouse the desire for spelling.

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