The “Night of the Young Leaders” is the annual event for young entrepreneurs, managers and decision-makers in business and politics under 40 in Northwestern Switzerland and beyond. The night is organized by the Young Basel Chamber of Commerce (JCI) and the Basel Chamber of Commerce.
SUAN conceptualized the branding, starting with the brand strategy, through to corporate design and the brand experience. The design is consistently based on a loud, provocative language. It polarizes by taking up the age limit of 40 years and combining it with cheeky headlines in an expressive font. Conversely, the graphic design is clear and tidy.
The lean designed website serves as the most important communication medium. It captivates the reader with its loud headlines and makes information about the event easily accessible for potential visitors. The bright RGB colors from the color concept run through the web design. The website was implemented using Typo 3.
An important area of communication was a target group-oriented approach via the various social media platforms. In addition to Facebook, LinkedIn played a major role here. The different posts were standardized through predefined content formats to create a clear overall picture.