Juice Plus+ is an international manufacturer and distributor of fruit and vegetable-based nutritional supplements for a balanced diet. The multi-year online campaign and its associated Beyond brand is working towards the long-term goal of delivering a progressive image of Juice Plus+. Beyond gives franchisees and customers the opportunity to increasingly identify with the company Juice Plus+ and be inspired by other community members, to realize their goals and dreams.
SUAN has developed a dynamic and relevant brand to present Juice Plus+ in a whole new way and strengthen the relationships with its franchise partners and customers. This gives them the opportunity to become part of the Beyond team. The association of Juice Plus+ with exceptional athletes and adventurers through Beyond builds new progressive connections that support brand loyalty and further circulation.
Beyond’s outdoor imagery shows the activities of Beyond members from a first-person perspective. I am climbing, I am rafting, I am skiing, I am in harmony with the nature surrounding me. A color-based selection of the images with regard to the Beyond blue and the orange of JuicePlus+ optimally integrates the images into the corporate design.
On a web platform, the inspiring stories of people, adventurers, who transcend their boundaries and outgrow themselves are shared with us. This platform offers everyone in the Juice Plus+ community the chance to apply and become part of the Beyond adventurers team, which is coupled with diverse recognitions.