Juice Plus+ is an international manufacturer and distributor of fruit and vegetable based nutritional supplements for a balanced diet. The multi-year online campaign and its associated Beyond brand is working towards the long-term goal of delivering a progressive image of Juice Plus+. Beyond gives franchisees and customers the opportunity to increasingly identify with the company Juice Plus+ and be inspired by other community members to realize their dreams and goals.
SUAN has developed a dynamic and relevant brand to present Juice Plus+ in a whole new way and strengthen relationships with its franchise partners and customers. This gives them the opportunity to become part of the Beyond team. The combination of Juice Plus+ with exceptional athletes and adventurers through Beyond builds on new progressive connections that support brand loyalty and wider adoption.
Beyond's outdoor imagery shows the activities of Beyond members from a first-person perspective. I climb, I swim, I ski, I am in harmony with nature around me. A color selection of the images with regard to the Beyond blue and the orange of JuicePlus+ optimally integrates the images into the corporate design.
On a web platform, the inspiring stories of people, adventurers, who transcend their boundaries and outgrow themselves are shared with us. This platform offers everyone in the community with Juice Plus + the chance to apply and become part of the adventurous team, which brings diverse recognition.