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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
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Welcome to Baselland.
Tourist signage on highways.

The good old cherry tree, which welcomed visitors to the canton of Basel-Landschaft, has had its day. Because the Swiss Federal Roads Office now requires a uniform regulation for tourist signaling throughout Switzerland. SUAN has won the competition to design the new signs for the canton Basel-Landschaft.


Graphic design


Our basic idea for the main sign "Welcome to Baselland" comes from the "Baselbieter"-song. The line "Es wächsle Berg und Täli so liebli mitenand" inspired us to represent the landscape of the blackboard and chain jura in a situation with a colored perspective on the sign. The basic motif consists of a landscape shot from the local chain Jura. It was taken by the Geissfluh above Eptingen in the direction of Wisenberg. The brown color surface was integrated into this landscape in a graphically reduced way. The central element in the foreground is the "Baselbieter"-staff. The template of the "Baselbieter"-staff is carved from local cherry wood and photographed razor-sharp for large-format use.

Signs measurement


Following the basic concept, the exit signs for the tourist attractions also contain an object taken out of focus and the surrounding landscape is depicted in color in the background. Due to the reduced design motifs, the conveyed information can be detected quickly by passers-by. The concept also takes road safety into account. In the landscape paintings, a large proportion of sky is shown, which calms the overall concept in addition. SUAN, together with Baselland Tourismus and the landscape photographer Jan Geerk, visited the various locations and selected corresponding pictures.


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