The good old cherry tree, which welcomed visitors to the canton of Basel-Landschaft, has had its day. The Swiss Federal Roads Office now requires a uniform regulation for tourist signage throughout Switzerland. SUAN has won the competition to design the new signs for the canton of Basel-Landschaft.
Our basic idea for the main sign “Welcome to Baselland” comes from the “Baselbieter” song. The line “Es wächsle Berg und Täli so liebli mitenand” (mountains and valleys are alternating so delightfully) inspired us to represent the landscape of the Table Jura and Chain Jura in a situation with a colored perspective on the sign. The basic motif consists of a landscape shot from the local Chain Jura. It was taken from the Geissfluh above Eptingen in the direction of Wisenberg. The brown color field was integrated into this landscape in a graphically reduced way. The central element in the foreground is the “Baselbieter” staff. The model of the “Baselbieter” staff is carved from local cherry wood and photographed razor-sharp for use in large formats.
Following the basic concept, the exit signs for the tourist attractions also contain a separate object placed in the foreground. The surrounding landscape is depicted in restrained color in the background. Due to the creatively reduced motifs, the conveyed information can be detected quickly by passing travellers. The concept also takes road safety into account. In the landscape images, a large proportion of sky is shown, which additionally calms the overall concept. SUAN, together with Baselland Tourismus and the landscape photographer Jan Geerk, visited the various locations and selected corresponding images.