Ethelred AG is one of the established Swiss providers of time and attendance software. With its proprietary e3 software, it serves customers in the DACH region from emergency services, health, gastronomy, retail and administration sectors. But more importantly, it is also a consulting company for integrated time management.
The new branding made a virtue of its limitations: redesigning the interface of the software itself was not part of the project. The creative solution was to transfer the colourful aspect of the existing software into the company’s branding as well. Time bars and data visualization in bold colors inspired the design, as did the values “dynamic” and “reliable” from the brand strategy. The versatility and adaptability of e3 is emphasized by the use of color gradients, curved shapes and the imagery. A lot of white space and high-contrast fonts set fresh accents.
Referring to the colorful world of Ethelred and the adaptability of the software solutions, we integrate the jungle with its inhabitants as symbolic imagery into the design. In the photographs of office life, houseplants take their place in the scenes and thus build a bridge to the symbolic images. The imagery appears bright and authentic, matching the graphic elements of Ethelred’s corporate design.