Deck’s real estate experts – a third-generation family business – have been committed to providing honest, individual consultation and trustworthy services since 1912. For the many years of experience to be reflected in a contemporary appearance, SUAN was commissioned to sharpen the corporate design strategically – without losing the recognition built up over many years. This was achieved by the reduction of design elements and the fundamental revision of all touchpoints.
Natural light, new perspectives, interior and exterior design – in Deck’s imagery we show architectural photography and exciting details from their real estate and administrative portfolio.
In collaboration with Deck AG, the brand values were defined in an initial workshop and vision, communication goals, target groups and business areas reviewed.
As part of the redesign, an advertising campaign was launched to expand the sales sector. In order to communicate the anchorage and the experience within the region, the campaign describes various facts from statistics around Basel and illustrates them.