Deck's real estate experts - a third-generation family business - have been committed to providing honest, personalized advice and trusted services since 1912. In order to reflect the many years of experience in a contemporary appearance, SUAN was commissioned to sharpen the corporate design strategically - without losing the recognition built up over many years. This was achieved by the reduction of design elements and the fundamental revision of all touchpoints.
Natural light, new perspectives, interior and exterior design - in Deck's world of images we show architectural photography and exciting excerpts from their real estate and administrative portfolio.
In collaboration with Deck AG, the brand values were defined in an initial workshop and the vision, communication goals, target groups and business areas reviewed.
As part of the redesign, an advertising campaign was launched to expand the sales sector. In order to communicate the anchorage and the experience with the region, the campaign describes various facts from statistics around Basel and illustrates them with illustrations.