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SUAN Conceptual Design GmbH
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The iF Design Award 2021.
SENS City und OCC Redesign.

#Brand Strategy

We are proud to announce that we have won the iF DESIGN AWARD for the third year in a row. The anniversary tour SENS City and the redesign of OCC were awarded in the discipline Communication Design. SENS won in the category Campaigns and Advertising and OCC won in the category Corporate Design. For the redesign of OCC it is the second prize after the coveted Red Dot Award.

Winning porject 1: SENS City campaign for SENS eRecycling

The digital campaign "SENS City" by SENS eRecycling was awarded an iF DESIGN AWARD 2021 in the category "Campaigns/Advertising". The company succeeded in convincing the 98-member, independent, international jury of experts with the high design quality of its work. The agency SUAN Conceptual Design GmbH can thus count itself among the winners of one of the most renowned design competitions worldwide.

Campaign for the 30th anniversary of SENS eRecycling. As no face-to-face events were possible in spring 2020 due to the COVID 19 pandemic, SUAN took advantage of the situation and developed “SENS City” – an interactive tour through Switzerland. SENS takes its visitors on a journey through the Swiss eRecycling system and its locations. The design impresses with playful visuals and strong branding. The campaign was launched on various digital channels and accompanied by a competition throughout. The numbers speak for themselves. Almost 70,000 entries were generated, successfully raising the profile of SENS in its anniversary year.

Winning project 2: Branding OCC Assekuradeur

OCC is the largest expert for classic vehicle insurance in the DACH region. With specialised insurance solutions and a history of over 30 years, OCC is an important part of the German-speaking classic car scene. In the course of a group-wide digitalisation effort, SUAN was commissioned with the conception of the brand strategy as well as the redesign of the corporate identity of OCC and the associated DOC, the German Oldtimer Club, and all touchpoints.

The corporate design adopts typical elements from the classic car scene. The rich colors combined with clear lines and clean typography create a design that not only makes OCC stand out from the uniformity of insurance providers, but also makes a statement in the classic car scene. To put it in a nutshell: Genuine OCC!

About the iF Design Award

Since 1954, the iF DESIGN AWARD has been a globally recognized trademark when it comes to excellent design. The iF Design brand is internationally established as a symbol for outstanding design achievements. The iF DESIGN AWARD is one of the most important design prizes in the world. All award-winning entries are presented in the iF WORLD DESIGN GUIDE and published in the iF design app.

SENS City: iF World Design Guide

OCC: iF World Design Guide

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