SUAN has reason to be happy. In the Red Dot Award: Brands & Communication Design 2019 we succeeded in convincing the international jury with the rebranding for Rotstift AG. Due to the high design quality and creative performance of the branding, the jurors awarded the coveted Red Dot. Over a period of several days, the experts had intensively examined, discussed and evaluated a total of 8,697 international competition entries in order to finally award the best ones.
Together with Rotstift, SUAN sharpened the brand values and revised the brand strategy. On this basis, a branding was created that meets the communication goals and offers a high degree of recognition in both web design and editorial design. In logo design, the additional icons previously combined to form the red pencil make way for a very clear, minimalist design language. The GT Super display font is made for red pencil and underlines the digital as well as the well-known in its function. The red tone has been refreshed and combined with two secondary colours in communication - in this way we create a corporate design through colour and typography alone, which helps the traditional company to achieve new radiance.
About the Red Dot Award
As one of the world's largest design competitions, the Red Dot Award has been offering designers, agencies and companies a platform for evaluating design for around 65 years. On November 1, 2019, the Red Dot Award: Brands & Communication Design 2019 will celebrate its crowning finale at Berlin's ewerk and thus the best of the year. There, the winning exhibition "Design on Stage" will exclusively present the award-winning communication design works and brands for one night. SUAN's award-winning performance will also be presented in the International Yearbook Brands & Communication Design 2019/2020, which will be published on November 14 and distributed worldwide.