Andreas Baud, Head of Marketing, Sales and Tourism at Swiss Saltworks on the question: "Innovators Dilemma – how do you build a new business segment in a traditional company?". You can get an impression of the Salina Helvetica project on our website.
You can register via our Meetup-Group or at firstname.lastname@example.org. Maximum number of participants: 20 people.
We look forward to your registration and wish you a good start to the new year.
Head of Marketing, Sales and Tourism
Schweizer Salinen AG
"Innovators Dilemma – how do you build a new business segment in a traditional company?"
The keynote will be held in German.
Doors open at 4.30 pm
Start of lecture 5 pm
followed by aperitif
SUAN Conceptual Design GmbH
Güterstrasse 233, Basel
(entrance in the backyard)
The BrandLab is a series of lectures in an informal setting for all those who are enthusiastic about branding, brand strategy and brand development. Speakers from the Suan network provide practical insights or talk about successes and learnings – in short, about real stories.