Branding for Twio.
ERP and consulting.
Twio helps companies to digitize, streamline and automate processes in a meaningful way. Twio is an official partner of Odoo in Switzerland and thus builds on Odoo's solid foundation as a globally used business software. In order to grow as a company and actively pursue employer branding, Twio wanted a brand with character. Suan started the task with a brand strategy workshop and translated the results into a customized naming, a memorable key visual and a corporate design that attracts attention and corresponds to the values.
Services
Branding
Brand strategy
Corporate design
Web design
Logo
short cut and color concept
Font
Icon and illustration concept
Icon and illustration concept
Web design
The primary goal was to create a web presence that not only serves as a platform for showcasing Twio's services but also as a tool for employer branding to attract young, dynamic talent to their team. The final design is characterized by its strong, vivid, and colorful aesthetics, which align with the company’s youthful and energetic brand identity. Suan utilized a bright and bold color palette, modern typography, and playful imagery that resonated with the tech-savvy audience as well as with potential customers.