Localholic is the new city experience in Basel. The versatile tours show the city from a completely new side. Away from the known channels of the tourism industry, localholic moves on fresh paths, discovers the hot spots of the locals and some insider tips. Where do you have breakfast in Basel? Which local brewery is hip? Under the motto “Basel, we are living you!”, Localholic advances deeper into the scenes, trying to connect the participants and integrate them into city life in addition to guided tours.
The logo design took place after a productive value workshop and takes up the motto and the concept of the community as well as the collective path. The color concept stretches through all media and applications, for example through the well-made illustrations by Daniel Zeltner.