Certus diagnostics is an innovative Swiss biotech company committed to revolutionize the diagnostics market with the development of a novel microorganism detection technology. The successful young company not only wins competitions and start-up prizes, it has also been able to register its first product launches within a very short time.
SUAN was commissioned to make a statement with the new branding and web design and catapult certus on par with the big names in the industry. This is achieved through a direct, provocative corporate language and a loud, high-contrast corporate design.
The imagery shows laboratory situations around the application of certus diagnostics products. A detailed focus point directs the eye and, in combination with depth of field, creates tension. Each image is color coded and thus assigned to a product group. The portraits of the employees use the same stylistic means and were also created in a laboratory environment. Through the targeted, prominent use, imagery takes on an important, identity-establishing place in the corporate design.
Specially developed icons are thematically designed and complement the imagery of the brand. They include important company and product-related statements and are used for visual support – for example as part of the brand story – on the website or in presentations. Business stationery and brochures are distinctly and clearly designed. The black-and-white contrast is used as a stylistic device. Icons and illustrations paired with large typography can be set onto covers in a clearly structured way.
The certus website has been completely redesigned and programmed, focusing on the consistent implementation of the corporate design. Storytelling ensures good visitor guidance. The quarter-circle element is animated in a brand-relevant way and underscores the disruptive approach in terms of design. The order process is handled easily by a form.