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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
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b50 – Established 1971.
Anniversary gin of JCI Basel.

For its 50th anniversary, the Young Basel Chamber of Commerce (Junior Chamber International) has come up with something special. In cooperation with the Basel based gin producer “nginious!”, a special gin was distilled, limited to 100 bottles. Both the name “b50” and the minimalistic label were designed by SUAN. The typographic visual embodies the liquid and, with a wink, also somewhat the drunkenness of the owner – in a noble manner, of course. A lot of white space allows the motif to unfold its full effect and turns the label into an expressive eye-catcher.


Graphic design
Key visual


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