Wieland AG is the oldest independent wine, beverages and spirits retailer in the canton of Graubünden. Culinary delights, tradition and the connection to their homeland represent the family business in its sixth generation. The company, which used to call itself Kellerei Wieland, prepares for a generational change sooner or later. Therefore this moment was well chosen to review their brand values and redefine their corporate design by focusing on their almost 200-year-old tradition and commitment to the region.
The imagery makes use of mystical landscape photography from Graubünden. The intentionally chosen sections set color accents just as fine as the high-quality, dyed paper that is used in print media. Together with macro shots of materials such as wood and stone, they result in a close-to-nature overall picture. These materials are also being included in product photography.
Stationary and editorial design
The large-scale macro images of the materials and the open-pored, rough paper complement each other and ensure a holistic experience. For this purpose, fully colored papers are combined. Generously used white space in the editorial design forms an exciting counterpoint and creates a balanced appearance in combination with the image areas.
Without affecting the structure of the existing website and the functional structure of the web shop, the new design elements and imagery can be consistently extended to the web design.