The foundations Sens and SLRS operate a Swiss nation-wide take-back system for electrical and electronic devices from various application areas (Sens) and light sources (SLRS). Through the advance recycling fee (ARF), they insure a professional disposal of everyday equipment for the benefit of our environment. An important part of the work of both foundations is the sensitization of consumers. In the 2017 campaign, SUAN was responsible for co-conception, project management and creative implementation.
TV-Spot: We love vRG
TV-Spot: vRG rocks
With the core message “close the circle”, the foundations promote more solidarity with manufacturers and importers who support the eRecycling cycle via the ARF. Consumers should make it a point to buy their electrical and electronic household appliances from participating retailers, thus financing the take-back and recycling of the appliances through the ARF. Ambassadors from various consumer and trader milieus are introducing the circular gesture throughout Switzerland.
A poster campaign aiming at the metropolitan areas was conceptualized. In order to appeal to younger target groups as well, throughout Switzerland flyers were placed by the Kulturbox network in the pre-installed displays of selected gastronomic businesses.
In order to reach the widest possible audience, eBoards (LED/LCD screens) at the most important railway stations in Switzerland were integrated into the campaign planning.