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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
+41 (0) 61 681 60 09, info@suan.ch, Imprint, Privacy Policy

Close the circle.
Campaign for Sens eRecycling.

The foundations Sens and SLRS operate a Swiss nation-wide take-back system for electrical and electronic devices from various application areas (Sens) and light sources (SLRS). Through the advance recycling fee (ARF), they insure a professional disposal of everyday equipment for the benefit of our environment. An important part of the work of both foundations is the sensitization of consumers. In the 2017 campaign, SUAN was responsible for co-conception, project management and creative implementation.


Poster design
Web design
Key visual
Digital media

TV-Spot: We love vRG

TV-Spot: vRG rocks

Visual element



Advertising concept

With the core message “close the circle”, the foundations promote more solidarity with manufacturers and importers who support the eRecycling cycle via the ARF. Consumers should make it a point to buy their electrical and electronic household appliances from participating retailers, thus financing the take-back and recycling of the appliances through the ARF. Ambassadors from various consumer and trader milieus are introducing the circular gesture throughout Switzerland.

Advertising media

A poster campaign aiming at the metropolitan areas was conceptualized. In order to appeal to younger target groups as well, throughout Switzerland flyers were placed by the Kulturbox network in the pre-installed displays of selected gastronomic businesses.

Digital media

In order to reach the widest possible audience, eBoards (LED/LCD screens) at the most important railway stations in Switzerland were integrated into the campaign planning.

Web design

Additional information on eRecycling are provided on a small site that also includes a contest.


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