The SENS Foundation is an independent, neutral and charitable, non-profit organisation and operates under the SENS eRecycling brand. As an expert in the sustainable recycling of disused electrical and electronic appliances as well as lamps and lighting equipment, the Foundation plays a crucial role in setting pioneering benchmarks in eRecycling.
SUAN was commissioned by Sens to simplify the existing visual identity and increase the concision of the logotype. In the course of these adjustments, the color scheme was also renewed and imageries and a graphically reduced style of illustration were developed.
The claim and term eRecycling is used exclusively by the SENS Foundation. The meaning of this term is emphasized by the accordingly designed “e” in the middle of the new logo. The “e” represents the cycle of eRecycling and is also used separately as an icon or graphic key visual.
We are led through all stages of the eRecycling cycle, from the purchase of a device at the retailer, to its use at home and at last to the recycling yard, by the icons and also imagery. The blurred elements in the foreground of the photographs create immediacy; the viewer finds themself in the midst of the action. Additionally, these blurs simplify the combination of typography and image.
The website erecycling.ch has undergone a holistic revision, redesign and restructuring. By means of interactive elements the user can inform themself about the recyclable material cycle in detail. All ARF partners (advance recycling fee) are registered and the consumer can find out where to dispose of old equipment via the recycling map. The annual report of the SENS Foundation can be viewed interactively on the website as well.
With a supplement in the “Schweizer Illustrierte”, the population was informed about myths around the subject of recycling. The illustrated myth octopus juggles various electrical appliances and guides us page by page through this relevant topic.