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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
+41 (0) 61 681 60 09, info@suan.ch, Imprint, Privacy Policy

Text correction with style.
Corporate Design for Rotstift AG.

It is an institution: anyone who writes and publishes in Switzerland knows Rotstift AG - and has probably learned a lot about orthography, grammar and punctuation. Since 1991, many companies and institutions value the high quality and good service provided by the largest independent correction office in Switzerland. SUAN supported Rotstift AG with a brand strategy workshop and the subsequent rebranding in web and print as it entered the digital age.


Brand strategy
Corporate Design
Web Design


Logo and Claim





How does a renowned company communicate new values? Together with Rotstift, SUAN sharpened the brand values ​​and revised the brand strategy. On this basis, a branding was created that meets the communication goals and offers a high recognition in both web design and editorial design. Rotstift is the only correctional office of its size with permanent adjudicators. At a photo shoot, the sympathetic experts in and around the premises were brought into the right light and captured the family atmosphere. In logo design, the additional icons previously combined to form the red pencil give way to a very clear, minimal design language. The display font GT Super is made for red pencil and underscores in its function the digital as well as the well-known. The shade of red was refreshed and combined in the communication with two secondary colors - so we created by color and typography alone a corporate design, which helps the traditional company to a new appeal.

"Rotstift is slowly but surely entering the digital world. Part of that is to dress differently every now and then and keep up technically with the times." Rotstift AG

Web Design

Rotstift AG communicates its USPs openly and sympathetically online. On the new website, users will be picked up and told a story using a slot for various statements. The content is clearly structured just by using striking typography and color. For each topic, the right contact person is presented, who can be contacted by clicking. Not only as an additional SEO measure, a typowiki is turned on, which shines with tips and knowledge about spelling and underlines the competence of red pencil.



Rotstift's clear stationery is complemented with postcards and complement cards with statements and articles on spelling and microtypography. To start the communication in the new dress, a haptic, targeted distribution is also planned. In a witty way, attention is drawn to the tragedies of missing punctuation. Thus, Rotstift can again represent the agencies and institutions and once again arouse the desire for spelling.

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