It is an institution: Anyone who writes and publishes in Switzerland knows Rotstift AG – and has thus probably learned a lot about orthography, grammar and punctuation. Since 1991, many companies and institutions value the high quality and good service provided by the largest independent proofreading office in Switzerland. SUAN supported Rotstift AG with a brand strategy workshop and the subsequent rebranding in web and print as it entered the digital age.
Rotstift AG communicates its USPs openly and sympathetically online. On the new website, users will be met by various statements and told a story. The content is clearly structured just by using striking typography and color. For each topic, the right contact person is introduced, contactable via a click. Not only as an additional SEO measure, a typowiki is launched, which shines with tips and knowledge about spelling and underlines the expertise of Rotstift.
Rotstift’s crisp stationery is supplemented with postcards and complement cards with statements and articles on spelling and microtypography. To start the communication in the new dress, a haptic, targeted mailing is also planned. In a witty way, attention is drawn to the tragedies of missing punctuation. Thus, Rotstift can approach the agencies and institutions and once again awake their appetite for orthography.