The MS Evolutie is a vintage cargo ship for art, theater and culture. Originally from Rotterdam, the retired freighter is usually anchored in Basel and invites to various events. SUAN gave the ship both a classic and a new look by renewing the lettering on the bow, which also became the logo. The main design elements of the corporate design play with a strict grid and the high-contrast traffic signs of inland navigation.
The individual shapes or abstracted traffic signs can be modularly extracted from the pattern as graphics, which is ideal for micro applications and social media. Event photography can be integrated into the grid. Thus, flyers and postcards with a lot of white space are created from the strict grid, loosened up by images.