Lettering and graphics for a ship.
The MS Evolutie is a vintage cargo ship for art, theater, and culture. Originally from Rotterdam, the retired freighter is usually anchored in Basel and invites to various events. Suan gave the ship both a classic and a new look by renewing the lettering on the bow, which also became the logo. The main design elements of the corporate design play with a strict grid and the high-contrast traffic signs of inland navigation.
Logo with claims
Typography and Color
Use of forms
Inspiration inland navigation signage
The individual shapes or abstracted traffic signs can be modularly extracted from the pattern as graphics, which is ideal for micro applications and social media. Event photography can be integrated into the grid. Thus, flyers and postcards with a lot of white space are created from the strict grid, loosened up by images.