In June 2018, we won the competition of the canton of Basel-Stadt for the redesign of the cantonal voting brochure with a convincing concept. In November of the same year, the Basel voters held the newly designed brochure in their hands for the first time. The new editorial design places special emphasis on clarity, reader guidance and accessibility.
It was a particular challenge to set a considerable amount of text clearly legible in a nevertheless large font size, thus ensuring a high degree of accessibility. Through a harmonious color concept and specially developed icons for each proposal, we designed a guidance system that lets the reader understand at any time which chapter they are in. In addition, the icons simplify the processing and deepening of the content on all communication channels. For communication via social media or on other digital channels the icons are being animated.