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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
+41 (0) 61 681 60 09, info@suan.ch, Imprint, Privacy Policy

New voting brochure.
Editorial design for the canton of Basel-Stadt.

In June 2018, we won the competition of the canton of Basel-Stadt for the redesign of the cantonal voting brochure with a convincing concept. In November of the same year, the Basel voters held the newly designed brochure in their hands for the first time. The new editorial design places special emphasis on clarity, reader guidance and accessibility.


Icon system
Color concept
Editorial design

Primary colors

Secondary colors


Editorial concept

It was a particular challenge to set a considerable amount of text clearly legible in a nevertheless large font size, thus ensuring a high degree of accessibility. Through a harmonious color concept and specially developed icons for each proposal, we designed a guidance system that lets the reader understand at any time which chapter they are in. In addition, the icons simplify the processing and deepening of the content on all communication channels. For communication via social media or on other digital channels the icons are being animated.

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