The funding institution Kulturkick of the GGG Basel supports young cultural projects with up to 5000 swiss francs. With a competition, the GGG sought a creative agency that draws attention to the institution with a cheeky campaign.
SUAN won the contest and designed a cross-media campaign that encourages young adults to submit their cultural project. To this end we show four ambassadors, actually sponsored cultural activists. Authentic people with projects in music and art known in Basel. The portrayed people seem surprised by the unexpected funding decision. Provocatively, their mouths are stuffed with money.