Ellinghaus & Söhne is dedicated in the second generation to the preservation of antique pieces of furniture and the processing of historic wood. With the handover of the company from father to son, an extensive reorientation of the company was combined with a revision of the image.
The focus is now clearly on the core competencies and underlines them visually. Ellinghaus & Söhne - living wood. In close cooperation with the carpenter, we have created a look that emphasizes craftsmanship and the material of wood. Old, almost forgotten skills, such as the restoration and re-establishment of ancient surfaces and the processing of old building materials, form the core of the new look.
The imagery shows different production techniques and thus documents how people work in this unique craft business. Chips, dirty fingers and paint residues are intentionally shown and not hidden. The focus on detail creates proximity to the action.
Stationery and Editorial Design
In the print media, emphasis is placed on haptic experiences. The skilfully selected papers and the metallic colors make the print media appear high-quality and special. This is aimed at a wealthy clientele, who value a perfectly crafted restoration or the detailed production of their workpiece.
The website by Ellinghaus & Söhne is generously designed. The imagery combined with the serif typeface creates a differentiation to other craft enterprises and puts the traditional techniques in the foreground. Added value is provided by references, where the carpentry documents its masterpieces for potential customers in order to convince through their skills.