The corporate design for the design collective elegant querulant, consisting of eight designers from four different disciplines, plays with the contrasts that are already laid out in the name. The concept of “elegant” is reflected by the classic antiqua for the logo and the clearly structured grotesque for the running text.
The word “querulant”, as a synonym for the unconventional thinker, is illustrated by the break of the elegant typography with the stamped caricatures of the individual designers.
Stationery and web design
The designers of elegant querulant are always abstracted and represented by means of their caricatures. In print and online media, elegant querulant uses drastic lowercase spelling. Not only as a tribute to Otl Aicher, the pioneer of corporate design, but also with reference to the internal structures: In the collective there are no hierarchies, just as in this parliament of letters.