As a young start-up in the InsurTech industry, Creadi AG starts with an agile team in Basel. Creadi believes that insurance should be easy again and works with curiosity and drive for creative solutions for the insurance world of tomorrow.
As the InsurTech industry offers a lot of potential for digital transformation and can benefit from the fresh wind, SUAN presents a corporate design that is intuitively linked to these values. As a developer platform and recruiter, Creadi is the innovative force of the industry. The round shapes of the specially constructed types make the brand look young and flexible. The colors of the logo and the icons are in constant motion according to the corporate identity, but consistent in the defined palette.
In the spirit of employer branding, the imagery combines sympathetic photos of the employees with the values of the company. This is achieved by integrating the icons as objects into the picture. All employees are photographed in combination with one or more icons.
The Creadi AG website tells the story of what it means for the young company to rethink insurance in line with their values. The page adapts in color to the time of day of the respective time zone and therefore picks up the user in his condition.