BURY | WALZ is the independent brand consultancy with a focus on the pharmaceutical industry. Professional brand development right through to product launches is their core business.
In close cooperation with BURY | WALZ, SUAN reworked the corporate identity and designed the striking brand, which accentuates the "Brand Impact" with the vertical red line. The division of the two names with the bar defines a generous white space around the logotype.
The letters are clear and simple. The vertical red line stands out as an accent from the combination of generous white space and the dark blue primary color. In other media, it is used as a design element and embossed in the business cards.