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SUAN Conceptual Design GmbH
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SUAN wins the iF Design Award 2022 with Niuform.

#Brand Strategy

Exciting news! We remain loyal to the iF Award - or rather, it remains loyal to us: This year, we are once again being honored with the international design label. The branding for the design studio Niuform was awarded in the category Company Branding.

The iF Design Award is presented once a year by the world's oldest independent design institution, iF International Forum Design GmbH. Our design was able to convince the 132-strong, independent, international jury of experts with its clear design language and high design quality. The number of applicants was large: the jurors had to award the coveted seal of quality from among almost 11,000 entries from 57 countries.

The Branding for Niuform Ltd.

The designer duo of Niuform is known for their successful furniture collection "niu". SUAN was entrusted with the development of a corporate design that takes up the unusual design language of the furniture designs and at the same time is clear, reduced and of high quality. In order to attract the design-savvy and quality-conscious target group, a well thought-out appearance had to be developed.

The creative guiding idea focuses on reflecting the curved, organic forms of the furniture design in the clear lines of the corporate design. A variable word-picture mark introduces the primary, mutable design element that guides through Niuform's media. Other elements are deliberately omitted. Clear, independent and high-quality. That is Niuform.

About the iF Design Award

Since 1954, the iF Design Award has been a recognized trademark when it comes to excellent design. The iF Design brand is internationally established as a symbol of design excellence. All award-winning entries are presented in the iF World Design Guide and published in the iF Design App.


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