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SUAN Conceptual Design GmbH
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iF Award 2024.
You are We is winning!


"You Are We" offers advice on business development and digital business models in the insurance sector, taking a fresh, digital approach. We guided them through the entire process, from naming and branding to web design. The logo conveys a sense of closeness and vibrant startup energy, with a friendly and optimistic typeface that emphasizes the message "We elevate you". This dynamic claim can be expanded into a series by replacing the verb "elevate". The mix of centered and left-aligned content adds variety to the web experience. The color scheme is reflected in the imagery and also changes dynamically on the website.

The branding for You Are We has won this year's iF DESIGN AWARD, making it one of the winners of the world-renowned design label. The branding was awarded in the Communication discipline, Company Branding category. The iF DESIGN AWARD is presented once a year by the world's oldest independent design institution, iF International Forum Design GmbH.

The project impressed the 132-member, independent, international jury of experts. The number of applicants was large: the jurors had to award the coveted seal of quality from almost 11,000 submissions from 72 countries.

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