The young Basel-based agency developed a new social media campaign for SENS eRecycling in cooperation with dreifive. Since September and over two months, numerous posts with the latest facts and figures on e-recycling in Switzerland have been published under the motto "Verzell doch kei Schrott". In short entertaining explanatory videos, the sympathetic mascot "Schrottopus" deals with the four biggest myths about e-recycling. A competition also invites you to share a hymn of praise in the form of image, video or text to your favorite electric appliance. The winner will be an eBike worth CHF 4,000. The highlight will be the draw of the winner in the context of the International E-Waste-Day on October 13, 2018.
The SENS Foundation is an independent, neutral and not-for-profit, non-profit foundation and acts outwardly with the SENS eRecycling brand. As an expert in the sustainable recycling of disused electrical and electronic equipment as well as lamps and luminaires, the foundation plays a key role in setting trendsetting standards in e-recycling.