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German Design Award, Special Mention 2021. Rotstift AG.

#Corporate Design

Now it’s official: We have not only been nominated, but also won a special mention for Rotstift in the category Excellent Communications Design – Corporate Identity.

The “Special Mention” is awarded to works whose design shows particularly successful partial aspects or solutions – an award that greatly honors our commitment.

to the project

About the project

It is an institution: Whoever is writing or publishing in Switzerland knows Rotstift AG – and has thus probably learned a lot about orthography, grammar and punctuation. In close cooperation with the customer, we reworked the brand strategy and sharpened the brand value. On that basis the branding was developed that catapults Rotstift into the digital age and creates high recognition online as well as in editorial design.

The Premium Prize of the Design Council

The German Design Award is the international premium prize of the German Design Council. Its goal: to discover, present and highlight unique design trends. Each year, therefore, top-class submissions from product and communication design are honored, all of which are groundbreaking in their international design landscape. The German Design Award, initiated in 2012, is one of the most recognized design competitions worldwide and enjoys a high reputation far beyond the professional circles.


The competition places the highest demands on the determination of its winners: The unique nomination process invites only those products and communication design services that are proven to stand out for their design quality.

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