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SUAN Conceptual Design GmbH
Güterstrasse 233, 4053 Basel, Switzerland, 
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b50 - Established in 1971.
Anniversary Gin of the JCI Basel.

For its 50th anniversary, the Young Basel Chamber of Commerce (Junior Chamber International) has come up with something special. In cooperation with the Basel gin producer "nginious!", a special gin was distilled, limited to 100 bottles. Both the name "b50" and the minimalistic label were designed by SUAN. The typographical visual embodies the liquid and with a wink of the eye also somewhat the drunkenness of the owner - in a noble manner of course. A lot of white space allows the motif to unfold its full effect and turns the label into a concise eye-catcher.


Graphic design
Key visual


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