The software and web developers of youEngineering took the timing of their company’s relocation from Liestal to Basel as an opportunity to translate their branding out of the everyday mush and into a bolder and more contemporary approach. The team was equally concerned with the employer branding aspect. The company has long since ceased to be a newcomer, but the start-up flair was to be maintained.
Suan solved the task including a new claim, in which the lowest common denominator “code” addresses the diverse activities and the versatility of the software developer, and at the same time underlines its own self-image. “Bold code. Kind people.” In the sense of the employer branding, it emphasizes the approachability and the family flair. The logo itself plays on the slash as a programming character: It usually marks a relation in the context of a sentence as well as code – here it indicates that engineering is done individually with you and for you.