The Sens Foundation is an independent, neutral and charitable, non-profit foundation and acts outwardly with the Sens eRecycling brand. As an expert in the sustainable recycling of disused electrical and electronic equipment as well as light bulbs and luminaires, the foundation plays a key role in setting future-oriented standards in e-recycling.
SUAN was commissioned by Sens to simplify the existing look and enhance the clarity of the logotype. In the course of these adjustments, the color scheme was also refreshed, image worlds were developed and a graphically reduced style of illustration developed.
The claim and term eRecycling is used exclusively by the Sens Foundation. The meaning of this term is emphasized by the appropriately designed "e" in the middle of the new logo. The "e" stands for the cycle of eRecycling, and is also used separately as an icon or graphical key visual.
Through all the stations of the e-recycling cycle, from the purchase of a device at the dealer to the use at home and the recycling yard, the picture world and the icons lead the viewer. The blurred elements in the foreground create immediacy; the viewer imagines himself in the middle of the action. In addition, these blurs simplify the combination of typography and image.
The website erecycling.ch has undergone a holistic revision, redesign and restructuring. The viewer can use interactive elements to find out in detail about the recyclable material cycle. All partners in the vRG voluntary return system are listed and the recycling map allows the consumer to determine where the old waste equipment can be disposed of. The Annual Report of the Sens Foundation can also be viewed online and interactively on the website.
With a supplement in the "Schweizer Illustrierte", the population was informed about myths around the subject of recycling. The illustrated myth octopus juggles various electrical appliances and guides us page by page through this relevant topic.