SENS eRecycling has launched a pilot project for the collection of electronic toys in cooperation with the Swiss Post Office. SUAN conceived and designed the packaging. In addition to communication, this included the complete container, consisting of recycling bag, packaging and an information flyer and poster. The junk topus, the mascot of SENS, was transformed into a recycling hero for the children and encouraged participation at schools and in families.
At the start of the pilot project, the residents of Zurich Seefeld and Schwamendingen received a specially developed recycling bag, which they could use to deposit defective or used appliances in their own milk compartment for two months. This bag was then taken away by the post office on the next errand and sent for recycling. As a token of gratitude for the toys to be recycled, the letter carrier left a small gift for the participants.
The biggest challenge in the process was to incorporate the Swiss Post's regulations for a smooth process and to coordinate the various stations. The positive response from the public and the proud 207 kg of old equipment that came together give reason to hope that the domicile collection will soon be introduced throughout Switzerland.