A courier for breakfast is not only worth gold on Sunday. The "Flying-Gipfeli", as we like to call the beloved signet, immediately makes it clear what is meant: croissants at lightning speed. A friendly, knobby font and a warm Pantone Gold tone create the link to fresh, fragrant, golden brown pastries.
Glossy postcards in DIN-long format and with iridescent Pantone gold imprinted landed in 2009 in every mailbox in Basel. With the slogan "That could be your bread roll" in the deliciously scrumptious typeface, it became immediately clear that the baked goods from the breadlikier are simply deposited in the mailbox in the morning without disturbing sleep.