Close the circle.
Campaign for Sens eRecycling.
The foundations Sens and SLRS operate a Swiss nation-wide take-back system for electrical and electronic devices from various application areas (Sens) and light sources (SLRS). Through the advance recycling fee (ARF), they insure a professional disposal of everyday equipment for the benefit of our environment. An important part of the work of both foundations is the sensitization of consumers. In the 2017 campaign, SUAN was responsible for co-conception, project management and creative implementation.
Services
Poster design
Campaigns
Advertisements
Web design
Key visual
Mailings
Digital media
TV-Spot: We love vRG
TV-Spot: vRG rocks
Visual element
Message
Icons
Advertising concept
With the core message “close the circle”, the foundations promote more solidarity with manufacturers and importers who support the eRecycling cycle via the ARF. Consumers should make it a point to buy their electrical and electronic household appliances from participating retailers, thus financing the take-back and recycling of the appliances through the ARF. Ambassadors from various consumer and trader milieus are introducing the circular gesture throughout Switzerland.
Advertising media
A poster campaign aiming at the metropolitan areas was conceptualized. In order to appeal to younger target groups as well, throughout Switzerland flyers were placed by the Kulturbox network in the pre-installed displays of selected gastronomic businesses.
Digital media
In order to reach the widest possible audience, eBoards (LED/LCD screens) at the most important railway stations in Switzerland were integrated into the campaign planning.
Web design
Additional information on eRecycling are provided on a small site that also includes a contest.