Let’s go beyond.
Online campaign for Juice Plus+.
Juice Plus+ is an international manufacturer and distributor of fruit and vegetable-based nutritional supplements for a balanced diet. The multi-year online campaign and its associated Beyond brand is working towards the long-term goal of delivering a progressive image of Juice Plus+. Beyond gives franchisees and customers the opportunity to increasingly identify with the company Juice Plus+ and be inspired by other community members, to realize their goals and dreams.
SUAN has developed a dynamic and relevant brand to present Juice Plus+ in a whole new way and strengthen the relationships with its franchise partners and customers. This gives them the opportunity to become part of the Beyond team. The association of Juice Plus+ with exceptional athletes and adventurers through Beyond builds new progressive connections that support brand loyalty and further circulation.
Services
Brand strategy
Naming
Branding
Corporate design
Web design
Digital media
Campaign
Key visual
Logo
Icons
Imagery
Beyond’s outdoor imagery shows the activities of Beyond members from a first-person perspective. I am climbing, I am rafting, I am skiing, I am in harmony with the nature surrounding me. A color-based selection of the images with regard to the Beyond blue and the orange of JuicePlus+ optimally integrates the images into the corporate design.
Web design
On a web platform, the inspiring stories of people, adventurers, who transcend their boundaries and outgrow themselves are shared with us. This platform offers everyone in the Juice Plus+ community the chance to apply and become part of the Beyond adventurers team, which is coupled with diverse recognitions.
Healthy living around the world.